MindChainge is a privately-owned consulting firm in Neuss, Germany, operating worldwide.

MindChainge was founded in 2013 by Prof. Dr. Hans-Willi Schroiff, a renowned business practitioner and an international Marketing academic.

MindChainge is focused entirely on developing and improving a client’s „innovation pipeline“ – based on a proven integrated conceptual process, and supported by a broad catalogue of development and research tools.

MindChainge has developed and road-tested a specific expertise in generating and developing new products which are consumer-centric – thus largely avoiding a number of serious threats to the bottom and top-line growth with new products.

MindChainge is a modern agile „knowledge worker“ organization, drawing on the intellectual resources of about 200 global specialists from business practice and academia to lend tailored support to attend properly to the individual consulting question, firm structure, and respective business area. This enables us to provide truly tailored solutions for your individual business issue.